SEO is still relevant in 2022 because it helps you achieve your marketing goals by driving traffic to your site and providing a way for people to find what they are looking for.
SEO does not only help people find your website, but it also helps them stay there. When you rank higher on SERPs, you get more organic traffic and have more chances of converting that traffic into leads or customers.
The SEO landscape is constantly evolving. As a result, it is important to stay up to date with the latest trends so that you can be prepared for the future.
In this article, we will cover five important SEO trends in 2022. These are:
1. Adapting to User Intent
In this section, we will talk about a new SEO trend that is expected to be a game-changer in 2022. The trend is Adapting to User Intent.
The next big thing for SEOs in 2022 will be adapting to user intent. The content has become more personalized and tailored to the user’s needs. This means that content writers need to understand what the user wants and deliver it in the best way possible.
This new trend can also be seen with Google’s RankBrain algorithm update, which was designed to better understand search queries and produce more relevant results for users based on their intent.
2.Localisation of SERPs & SERP Changes
Localization of SERPs is a process of adapting the content on the SERP to match the culture and language of a particular region.
There are various reasons for localization, but one that is often overlooked is that localization can help with user experience.
Localization can help with conversion rates, as it may be easier for users to find what they are looking for in their own language.
A local SEO agency can help your website to optimize for local SERPs and your business will appear in the top search results when people are searching for a service or product in your area.
3. Voice Search
It’s not a new trend. But, Voice will be more demanding in 2022. It is predicted that by 2022, shopping by voice search will be a $40 billion industry. Voice search is becoming more and more popular as people are now using their voices to interact with the world around them.
It has been reported that 20% of all searches are made through voice search and this number is expected to grow to 50% by 2025.
4. Mobile & User Experience
The mobile-first index is a Google search engine update that will affect all sites, not just those with a responsive design. It ranks websites based on how well they work on mobile devices, not desktop computers.
It takes into account how easy it is to read text, tap links, and scroll through pages on a phone or tablet. This means that even if your site has been optimized for desktop users, it could still be penalized for not being mobile-friendly.
This update will affect the way content is written and images are presented on your website.
If you want to be prepared for this change then you should start thinking about how your content can be accessed by both desktop and mobile users without
5. Use of IndexNow
IndexNow is the new SEO trend in 2022. It has become a popular technique and the best way to update Google about your website changes.
Google indexing API is one of the best ways to get content indexed on Google.
The Google Indexing API is an API that allows developers to submit web pages for indexing by Google Search. It can be used to submit documents, images, and video files for indexing by Google Search.
